BizSugar.com › Marketing › When You Know It's Time To Kill A Product

They say that what doesn’t kill you makes you stronger. I would say, what you kill makes you stronger, and this past week, we got stronger. We did something that many people find unthinkable. We shut down our largest web application – TodayLaunch. There was little fanfare and few tears. It was the right thing to do. In some ways, I wonder what took us so long. It was our first “kill,” or at least our largest one. So, why did we finally decided to pull the plug? And more than that, why is pulling the plug such an important thing to [...]