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Choosing to fire a client is never an easy decision. As small business owners, oftentimes we feel compelled to work with whoever will pay us, because for most of us getting a new client is not an easy feat. But continuing to work with a client who is a bad fit is really a disservice to everyone inv Read More

Some say there is no such thing as bad publicity. As a marketer, I have to disagree, especially if you’re Representative Weiner and living up to your last name by acting like one. Overnight, Rep. Weiner has become a joke. Here are four ways you can avoid marketing your small business like a Weiner Read More

There is no magic growth pill to bring you hordes of new customers. No “undiscovered secret” newspaper, magazine, SEO plan, or web advertising package that is going to make your phones ring off the hook. There is no magic pill... Read More

Why do so many small business owners expect marketing to be quick-and-easy one-time event? Statistically, the chances of getting any measurable response from a single ad, postcard, email, etc. are going to be pretty slim. What does it really take to successfully market a small business? Read More

Word Of Mouth is an effective, inexpensive, and truly pure form of marketing. You can’t get any better than having an army of raving fans marching in the streets declaring how wonderful you are. But it takes WORK. Word of Mouth is really about proactively creating, grooming, and nurturing brand ad Read More

The long-term success of any business is dependent upon finding the time to invest in the future. And one of the surest ways to insure your business will be around for the long-haul and continue to grow and flourish is to implement and use a marketing plan (and a system). Here are 5 Simple things a Read More

I think there comes a time in our careers as business owners/entrepreneurs/self employed folks that we have to ask ourselves – “what do I really want out of this?”
Do I simply want to go to a job every day? Or do I want to be a REAL business owner/ entrepreneur? Read More

Everything we do in business is marketing; from how we answer our phones, to our billing, to how we treat future and existing customers. Marketing is about more than attracting new customers to do business with us – it s about keeping, nurturing, and “wowing” the ones we have so they buy from us Read More

How was your 2010? If you’re like most people I know, it wasn’t exactly a banner year. to put it politely. So, what are you doing to make 2011 better? Have you reviewed, analyzed and tweaked your business or marketing plan? Have you committed to a new strategy?

If you don’t know where to start, Read More

Three things you need to consider before trying to advertise like McDonald’s. Good advice for what you should know before investing in advertising for your small business.

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