Everything we do in business is marketing; from how we answer our phones, to our billing, to how we treat future and existing customers. Marketing is about more than attracting new customers to do business with us – it s about keeping, nurturing, and “wowing” the ones we have so they buy from us again and again and rant and rave about our company to everyone they know
Does Your Small Business Annoy Customers?
Posted by FortuneMarketing under Customer ServiceFrom http://fortunemarketingcompany.com 4859 days ago
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4857 days ago
-Carolyn Higgins
Fortune Marketing Company
http://FortuneMarketingCompany.com
4857 days ago
Thanks for your comment - it's a good point!
-Carolyn Higgins
Fortune Marketing Company
4859 days ago
I can't find the original study, but here is The Guardian's take:
http://www.guardian.co.uk/media/2008/apr/30/advertising.television1
Yoni
4859 days ago
I recently read that annoyance is GOOD! Well, in one regard: jingles. A study was done, I have to run so can't look for it now...but it showed that annoying, repetitive jingles are highly-effective. They actually stay in peoples' minds far longer and make a deeper impression than their non-annoying counterparts. And it does translate into business...
Yoni
4859 days ago
businessavante