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Are you losing your audience immediately by talking about yourself? Your story certainly has a role in your presentation, but not up front. Read more to find out what an audience really wants to hear. Read More

As business owners it can be tough to know where to turn for help and guidance. So this week I’m putting together a list of my personal favorite business resources. Read More

As I’m perusing endless pizza and carwash coupons I noticed a huge difference in how the bigger companies advertised compared to the small local companies. Can you spot the difference between the big company ads and the small company ads? It's HUGE. Read More

Businesses trying to establish their products or services as green often make a potentially lethal mistake: They think their target market is “green Read More

What is it about Marketing that makes everyone on earth think they can do it themselves, despite failure after failure, disappointment after disappointment, and excuse after excuse? Do people not recognize a Marketing failure when they see one? Read More

Fortune Marketing Company coaches and implements small business marketing ideas and systems that work. Read More

How did Santa become so popular? Here's a list of his brilliant marketing strategies and tips on how your business can become popular like Santa! Read More

As a small business owner there is always stuff to do. – ALWAYS. My mental to-do list has no end. Taking time off is crucial - and here's why you can feel good about it! Read More

We’re all familiar with the “who-actually-falls-for-this-stuff” SPAM and we all know its complete bogus.
But what about the SPAM that isn’t so obvious? The emails from people we handed a business card to at a Chamber mixer (and did not give permission to be added to their list) or who friended us Read More

Learning what not to say can be more important than knowing what to see in business - and in creating a marketing communication strategy for your business. I watched a commercial for Nutella - the hazelnut spread - and thought of some lessons for small businesses on how to effectively market themse Read More