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If you were viewing your company’s brand on a distant billboard, would you recognize it? What about the NIKE logo or the Apple logo? You wouldn’t even need the name, just the symbol, right? How recognizable is your own brand? Read More

In today’s fast paced global economy you have to tread water faster and better just to keep up. It’s a lot more work than it used to be. But businesses, job seekers and individuals that work harder, try harder, act smarter, reinvent, and evolve will always land on their feet. Read More

Inventors and innovators are a unique breed. Creative Innovation would like to spotlight those people who have helped change the course of history or simply made life better and easier through their innovative products, designs or processes. We’ll start with the editor of The Woman Inventor, Charlo Read More

I recently responded to blog post about public speaking and the topic was on “should a speaker thank the audience”? The writer of the blog said absolutely not, that a speaker shouldn’t thank them before or after giving a speech. There were a couple of different responses to that. I personally thoug Read More

How well do you know your customer? The more you know about them, the better you’ll be able to serve them. Read More

I wrote a post several months ago called “Is the Entrepreneurial Spirit Dead?” Well, according to new research at the Brookings Institute, it appears it very well may be. Their data shows that new business creation has been on the decline for the past several decades and for the first time in many Read More

Who could have guessed that the crowdfunding phenomenon would still be going strong since the launch of Kickstarter? If statistics are correct, it shows no signs of slowing down either. So Speaker Sponsor has launched its own brand of crowdfunding for speakers.

The idea came about because I hear Read More

Speaking on cruise ships sounds exotic and adventurous. And for many speakers it is. Cruise ships need to keep their guests happy with lots of entertainment, and lectures are a part of that. The cruise industry is a $37 billion dollar a year business and still going strong. Read More

Disruptive innovation is innovation that disrupts an existing market and creates a new one. All industries are subject to change. And people will hang on to the status quo as long as possible. Society in general often feels threatened by the disruption of the status quo. But if you are able to look Read More

You've seen the typical souvenir postcard that says "Wish you were here". A unique souvenir from a place we've traveled helps us relive the journey over and over again. The U.S. gift, novelty, and souvenir industry has a combined annual revenue of about $18 billion. Souvenirs (French for remembranc Read More