BizSugar.com › Advertising › Why Tourists Buy Unique Souvenirs - Swiggies Wrist Water Bottles

You've seen the typical souvenir postcard that says "Wish you were here". A unique souvenir from a place we've traveled helps us relive the journey over and over again. The U.S. gift, novelty, and souvenir industry has a combined annual revenue of about $18 billion. Souvenirs (French for remembrance or memory), are an important part of tourism, especially local tourism. Tourists want unique souvenirs to take home to remind them of them of an experience they had or to give a gift to someone who wasn't able to have that experience.