BizSugar.com › Marketing › Disruptive Innovation Creates Opportunity

Disruptive innovation is innovation that disrupts an existing market and creates a new one. All industries are subject to change. And people will hang on to the status quo as long as possible. Society in general often feels threatened by the disruption of the status quo. But if you are able to look into the future and roll with it, you will be able to spot and profit from opportunities others will miss.