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The marketing plan Treasure Hunt is when you conduct an analysis, looking for that little treasure or gem that will help you gain the edge over your competitors, attract and retain key customers and find opportunities to grow your business. Read More

In everything we do in life or business, some activities are interesting and we enthusiastically take on the activity. Other activities we know we should do or complete but we either procrastinate or ignore them until we absolutely have to. For many small business owners developing a marketing plan falls into the second category. There are many re Read More

It seems with market research is not perhaps used often enough by us in small businesses. Market research can help you make better business decisions and it can provide you with new or better ideas. Read More

Are you a loyal customer but find the latest deal or offer is never for you, only new customers? Although I have no statistics on this, but visiting many websites it seems that small businesses are doing this more than they used to. Whilst it is important to gain new customers, a little time is needed to think about your loyal customers and how Read More

Children have a natural curiosity and they ask questions, lots of questions. As we grow up we sometimes forget to retain this curiosity and therefore stop asking questions.Without asking questions, it is a lot harder to see opportunities, uncover customer needs and desires and make the right marketing decisions for your business. There are 3 words Read More

Whilst relationships are never perfect, except in the movies there are signs whether your customer relationships are healthy. By understanding the signs of a healthy relationship, you can easily identify what is missing and what parts of the relationship needs a little attention. So what are 7 signs of a healthy customer relationship: Read More

Just about everyday we hear or read that we should always under promise and over deliver with our customers. Whilst we need to delight our customers and strengthen our relationships, there are pitfalls that you may not be aware of. Read More

It is well known that providing customer service is vital in marketing your business for long term success. However, what does customer service really mean? Read More

When I was a junior Product Manager, members of the sales force would refer to another Product Manager as "Gunna". Although I am Australian, I had never heard this term before so I asked them what they meant, thinking to myself was this another corporate term I needed to know. After they laughed at my naivete they explained that "Gunna" was Read More

Identifying which customers represent the greatest value to your business helps you develop an effective marketing plan and put in place the marketing strategies and marketing tactics to: Retain your most valuable customers and keep them loyal, attract customers who have the same or similar characteristics to your most valuable customers. Read More