It seems with market research is not perhaps used often enough by us in small businesses. Market research can help you make better business decisions and it can provide you with new or better ideas.
How Market Research Can Help Your Business
Posted by m4bmarketing under MarketingFrom http://www.m4bmarketing.com 5328 days ago
Made Hot by: psprofess on October 12, 2009 1:42 pm
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Comments
5325 days ago
I've always liked bootstrap startup advocate Greg Gianforte's concept of sales as a form of market research...and what a time saver! When launching his company RightNow Technologies, Greg reportedly cold called customer service managers with an idea for a new piece of software that automatically responded to customer queries then, if they said they didn't want it, he asked them why and added whatever extra functions they wanted to his list of features and built them into his final product. The story of Gianforte's startup adventure can be found by searching "Greg Gianforte Inc.com Start with Nothing".
5325 days ago
The only word of caution is that it is important not to just take what your customers say literally as it can sometimes be misleading. One way around this is to do what he did and ask why, what reasons etc to gain deeper insights.