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Lisa Abbott, Director of Product Marketing for Genesys, shares with us what omni channel engagement is, and how it can provide better, more contextual experiences throughout the specific stages of the customer life cycle. Read More

At some point, many small business owners will find themselves considering a virtual phone service. Before you begin looking, familiarize yourself with the features listed above and then use the list of virtual phone services to get your search underway. Read More

Building a strong online presence isn’t easy. It’s a huge challenge for many entrepreneurs and solopreneurs. That’s why search engine optimization is so critical. If you’re not making it easy for visitors to find your website, you’re literally leaving money on the table. Read More

We’ve come up with what we consider a realistic checklist for negotiating a business deal. Here is a 9-point negotiating checklist honed specifically for small business situations. Read More

When it comes to keeping your business secure, there are more choices than ever for small businesses. No longer do you have to resort to using expensive professionally installed systems if you don’t want to or don’t have the resources to. There are DIY security options out there that you can consid Read More

"Featured articles" are based on algorithmic signals, and as such, there are steps you can take as a Webmaster to help Google find your high-quality, in-depth content so that it can be presented to users that have interest in your topic of expertise. Read More

You need to remain on the lookout for a few signs to detect whether someone is using your internet connection. Here are some of these signs. Read More

With St. Patrick’s Day quickly approaching, your business has an opportunity to capitalize on some festive holiday marketing. Whether it’s promoting St. Patty’s Day facts on social media or hosting an event at your bar or restaurant, there are plenty of different ways you can market your business o Read More

As the Baby Boomer generation reaches retirement age, some may be interested in starting a second career as business owners. There are plenty of entrepreneurial opportunities out there for people looking to start a business as a second career. Read More

PayPal has unveiled the new PayPal Commerce, a shopping platform that enables merchants and partners to embed “Buy” buttons into blogs, social feeds, emails, apps and ads through a set of APIs. Read More