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Have you ever thought about or noticed a competitor utilizing "thoughtleading" as a business development strategy? Positioning yourself and your firm as leading-edge thinkers in your field involves publishing articles and books, speaking regularly to professional groups, getting yourself noticed by the media and surveying your target market in o Read More

The internet is a fast-paced environment. People can come to your website at any hour from a wide range of locations, each of them with different intentions or needs. Unlike physical retail stores, you can't see who is coming in and browsing around. You don't know much about the people reading you. How can we develop a rough profile of all these i Read More

A prospect raises their hand and fills out a contact form for a salesperson to contact them. Woohoo, a marketer's dream, but do you know how quickly your sales team responds or if they respond at all? Read More

You want people to “get” social media. You're new to this realm but excited about the possibilities. You get frustrated at the misunderstandings that swirl about. Read More

You've got a chance right now. While everyone else has their eyes on celebrating the holidays and doing all their year end rituals, you can make a commitment. You can make your New Year's resolution almost a full month early. Here's what you can commit to for 2009: you're going to have a killer blog. You're going to write the kind of blog people p Read More

Shannon Paul wrote a really clever post the other day about Cultural Immersion for the Social Media tourist. She's hitting on something that's been nagging at me. We keep saying that listening is the first step to participating in social media. But companies who are seeking to better understand social media (and it's application for their busines Read More

Now I'm not talking about sitting your dying leads down and giving them a pep talk to help them see the light. When I say “giving your dying leads a new purpose in life” I simply mean “give them that ever so important email address they are missing” and give them some new purpose by putting them back into your lead nurturing cycle. Read More

There are a lot of other things you can do, but the point is to pick something you can get started with today. Add more elements as you move forward. Refine and tweak continuously. Think iteratively. You'll make measurable progress. Read More

Set yourself up for success by setting the right goals and aligning your content and contact plans with the needs of the authoritative sites on which your success depends. A properly defined goal may leave you with a pretty daunting set of things you need to do, and it may be intimidating (although this certainly isn't always the case). Read More

Given present economic realities, most IT executives we talk with these days are far more interested in ways to achieve short term cost savings via unified communications then they are in the promise of UC to improve productivity, or even to apply UC to improve business processes for top line revenue improvement. Sure it's still fun to talk about Read More