For many startups, a marketing strategy gets between them and tactical execution. In theory, it seems like a good idea but strategic plans are bypassed or receive little attention because a startup is focused on getting stuff done.
But not having a marketing strategy is a major mistake. In fact,
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Mapleleafmark submitted the following stories to BizSugar
Why Every Startup Really Needs a Marketing Strategy
Posted by mapleleafmark under StartupsFrom http://www.markevans.ca 2622 days ago
Made Hot by: BizWise on March 3, 2017 8:38 pm
So You Really Want To Become a Consultant?
Posted by mapleleafmark under Self-DevelopmentFrom http://www.markevans.ca 2630 days ago
Made Hot by: blogexpert on February 23, 2017 1:47 pm
I get approached on a regular basis by people curious about consulting. Here's some insight from eight years in the consulting trenches.
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Is Social Media a Complete Waste of Time and Money?
Posted by mapleleafmark under Social MediaFrom http://www.markevans.ca 2634 days ago
Made Hot by: businessgross on February 21, 2017 11:45 am
Is social media a waste of time for startups and brands? Is it a good use of time, people and money to focus on something that doesn't move the needle?
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Discovering and Telling Good Stories is Not Rocket Science
Posted by mapleleafmark under MarketingFrom http://www.markevans.ca 2637 days ago
Many brands struggle with storytelling, even though it continues to gain traction as a sales and marketing tool. The key to creating stories is being aware of what's around you and what you're experiencing, as well as reflecting the interests and needs of your customers.
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Startups That Avoid Marketing Are Doomed to Fail
Posted by mapleleafmark under StartupsFrom http://www.markevans.ca 2684 days ago
Made Hot by: thelastword on January 1, 2017 3:21 pm
Startups that don't embrace the value of marketing are doomed to fail. Even if their products are great, they won't reached their full potential if not enough people know about them.
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How to Rediscover Your Passion for Blogging
Posted by mapleleafmark under MarketingFrom http://www.markevans.ca 2714 days ago
Made Hot by: LoopLooper on December 2, 2016 11:29 am
Blogs can deliver a lot of marketing benefits but many brands struggle to keep them vibrant because they're a beast that constantly needs to be fed. Here's some advice on how to rekindle a blog.
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Pizza Pizza's "Accidental" Marketing Bonanza
Posted by mapleleafmark under Success StoriesFrom http://www.markevans.ca 2718 days ago
Made Hot by: SimplySmallBiz on November 29, 2016 10:59 pm
Pizza Pizza, a large chain, launched an offer that featured massively discounted tickets to the Grey Cup, the championship game for the Canadian Football League. While the CFL cracked down on the offer, Pizza Pizza scored a huge marketing win.
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Five-Minute Startup Presentations Are Storytelling Opportunites
Posted by mapleleafmark under StartupsFrom http://www.markevans.ca 2720 days ago
Made Hot by: Digitaladvert on November 26, 2016 3:19 am
Too many entrepreneurs fail to engage audiences when they give five-minute presentations at events. They follow a rigid presentation format, rather than telling good stories.
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My Growing Embrace of Instagram and Visual Storytelling
Posted by mapleleafmark under StartupsFrom http://www.markevans.ca 2735 days ago
As visual storytelling becomes more popular, platforms such as Instagram are being embraced by marketers looking to be different.
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Ask These Questions Before Throwing Yourself in a Startup
Posted by mapleleafmark under StartupsFrom http://www.markevans.ca 2746 days ago
Made Hot by: centrifugePR on November 1, 2016 7:52 am
Startups can be seductive beasts but would-be entrepreneurs need to ask themselves some hard questions before taking the leap.
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