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Attracting media attention is a challenge. Here are some tips on how entrepreneurs can attract the spotlight. Read More
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Too many B2B marketers and salespeople are trying way too hard to quickly turn prospects into customers. In my opinion, they're not giving prospects enough time to learn and think about their options. Read More
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As artificial intelligence starts to drive ROI, a growing number of grocery retailers are embracing the technology to drive higher profits and sales. Read More
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Learn how to write a business proposal in 6 easy steps - and use these 15 stress free templates to get started today! Read More
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In four words, can you tell people what your company does and why it would matter to them? If not, here's how to do it. Read More
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Case studies may not get a lot of respect but they are a valuable marketing and sales assets that showcase the success of customers. This post walks you through how to create good case studies. Read More
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A great answer to "So, what do you do?" is really, really important. It sets the stage for new opportunities, relationships, and connections. Read More
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Many brands want to tell good stories but they don't know how and where to begin. This article puts the focus on the key considerations to spark your branding storytelling efforts. Read More
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Too many companies take their customers for granted after spending so much time and money on marketing and sales when they're prospects. Even after a customer joins the fold, they will need to be marketed to. Read More
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Cold-calling is old school marketing and sales but it appears to be making a comeback as brands looking for ways to connect with consumers. Read More
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