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In case you’ve lived in a well for the past couple of years, Google is absolutely in-love with mobile traffic. We don’t need to tell you why - you already know that’s where the audience is. But mobile is also where the largest potential for growth lies.

Ad networks have yet to fully crack or ha Read More

For online publishers mobile traffic serves as a serious monetization headache. Less ad inventory available per page view is creating new ways of expanding publishers’ already slim profit margins. Mobile RTB ad exchanges are a great solution. Read More

Optimizing for higher ad revenues per each visitor session is crucial if you want to truly maximize your ad revenue. But sometimes that’s just not enough cause where there’s revenue there are also expenses. There are many wrong ways to outsource, automate and crowdsource content. But there are also Read More

Facebook is a great advertising platform but it’s not without its problems. With more advertisers joining every day, two of the most common problems that advertisers face are getting enough reach for your campaigns, and getting that reach at a cost effective price per click. Read More

Success in online content monetization is a long, hard struggle. It is known. And the net is dark and full of obstacles on your way to monetizing online content creation and curation.

We know that each content niche is unique and different in their own special way, just as every GoT house is dif Read More

Even the best banner ads become less effective the more you see them. An ad that’s fresh and noticeable one day will gradually blend into the background the more often you see it, leading to a phenomenon advertisers refer to as banner blindness, ad exhaustion or ad fatigue. Read More

You created some truly epic content and drove truck loads of quality traffic to your website. It makes sense to want to make the most money from every click, and avoid low-priced ads. So don’t say we never did anything for you. Here’s a complete guide to cutting out those low-cpc ads from your inve Read More

The Google Sandbox. Well, it isn’t the place where kids have fun and neighborhood kittens do their “gardening”. It’s actually an important phenomenon to help in understanding your SEO (or Search Engine Optimization).
An important phenomenon with newly launched websites. Google Sandbox acts as a te Read More

Native advertising promised to be the savior of online and mobile content monetization, and the natural evolution of digital advertising. But only if you did it right. So is it worth the risk for YOU? Only if you know what you’re doing. And we’re here to help you along..
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So the short answer is that, yes, you must be concerned with engagement metrics.

But you have to use them strategically.

As with any toolbox, you don’t use everything all at once without knowing what you’re doing. You select a specific set of tools that is appropriate for the task. Your avail Read More