BizSugar.com › Online Marketing › What is the Google Sandbox Effect and Why is it Destroying Your SEO?

The Google Sandbox. Well, it isn’t the place where kids have fun and neighborhood kittens do their “gardening”. It’s actually an important phenomenon to help in understanding your SEO (or Search Engine Optimization).
An important phenomenon with newly launched websites. Google Sandbox acts as a temporary filter for new websites before they can go live on Google's SERP.