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Freelance employees can fill the gaps needed by a company who require to have temporary or short contract work completed within a specified timeframe. Even though a freelancer can work for your company for several years, it doesn't make them a full-time employee that gets all the perks. However, yo Read More

On many levels, the fail of online advertising is paralleling the fail of traditional television advertising. Thanks to DVRs, viewers are able to zap through commercials with ease. There are even devices being specifically marketed that will "hop" over commercials. Naturally, this has the broadcast Read More

We all know the "customer is always right." But did you also know that the "customer is always lying?" Maybe not so much as lying as not telling you what they're really thinking. Yes, you can put out the occasional survey to get impressions of your business but by then it might be too late to fix t Read More

When it comes to taking over the reins of management, you probably learned as much from the bad managers as with the good managers you've had to work with. Hopefully, those lessons will prove valuable as you move into this next chapter of your career. After unpacking your office and making sure the Read More

If all hiring was conducted strictly by reviewing resumes it would be very easy to make the best staff picks. However, that won't necessarily provide you with the full portrait of that worker. All of this begs the question: Should you hire for experience or personality? Read More

About 800 million users stop by YouTube every month. That's an amazing range of audience to try and tap into and that is just YouTube. In the business arena, consumers spend more time at a website watching a video as opposed to a site without that type of content. More folks would rather watch a vi Read More

We still might be a few years away from robot butlers, but that doesn't mean we can't put technology to work to help our businesses. We're talking about virtual assistants. These are outsourced contractors who, through the magic of the internet, can perform tasks from research, making appointments Read More

You might have started your own business with plenty of passion but that doesn't mean that passion can't diminish, especially when all the "headaches" of running a business rear up. Here's how to continue to keep your passion alive for your startup. Read More

You've probably experienced retargeting (or remarketing) as a casual internet surfer without even realizing that you've been retargeted. With the use of tracking cookies, advertisers can follow you around multiple websites and target specific advertisements. And guess what? It works.
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It’s as simple as this: If you want to be a successful marketer these days, you need a solid email list. Having an email list helps ensure that your message will be in your customers’ inbox and will be welcomed there. Here are a few reasons why an email list is important for your business. Read More