On many levels, the fail of online advertising is paralleling the fail of traditional television advertising. Thanks to DVRs, viewers are able to zap through commercials with ease. There are even devices being specifically marketed that will "hop" over commercials. Naturally, this has the broadcast networks in an uproar. How can they justify ad rates if no one is watching the ads? The same thing is happening online.
Changing the Online Advertising Business Model
Posted by corpcentre under Online MarketingFrom http://blog.corporationcentre.ca 4043 days ago
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