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A savvy entrepreneur is always looking for alternative sources of revenue and affiliate marketing can be a powerful way of generating income while cutting through a lot of the time consuming legwork of manufacturing, branding, and developing marketing strategies. At its core, affiliate marketing in Read More

With a rising popularity in self-employment and freelancing, co-working spaces have become a popular phenomenon that has been embraced by those who work independently, but crave a sense of community in response to working in relative isolation. Co-working spaces are essentially communal open-space Read More

When close to 1000 hours of work have gone into designing and marketing a product and suddenly, because of legal complications, the product has to be completely rebranded – where does one begin? The following story is true. Certain names and details have been altered to protect the privacy and inte Read More

I was recently privy to one of the worst branding disasters I’ve ever encountered. The effect on the team launching the product was near catastrophic and hindsight proved just how avoidable it all was. There are a few simple rules to a product launch and I’m hoping that my recent experience can she Read More

We all come to a crossroads at some point in our life - a defining moment to choose one path over another and accept where it leads us. After college I bumped around from job to job trying to build up my experience, and my resume, looking for the right opportunity to grow and be a part of something Read More

To say that a shelf corporation has been doing nothing would be misleading. Like a fine wine it has spent time in the cellar patiently waiting for its moment to be corked. Most shelf corporations were designed and setup with the sole purpose of being launched at a later date and what transpires bet Read More

Tech companies have been hard at work over the last decade finding ways to streamline their workflow. As a result, numerous companies have entered into the domain of developing software specifically designed to manage their various projects and they have addressed almost every growing concern under Read More

It wasn’t all that long ago that for a business to have a website seemed a novel thing. The tipping point has long past, and for a start up company to not prioritize their website as a major arm of their business seems sophomoric.There is one basic rule that has not changed – nor will it ever – and Read More

Meetings, when properly directed, are a great way to get everyone on the same page, strategize, and brainstorm with the aim of moving the company in the right direction. If a meeting lacks the necessary focus, however, it can represent a colossal time-suck and a waste of everybody’s resources. It’s Read More

Self-assessment is an art, and knowing precisely who we are, where we’re at, and what we offer is an essential component to business management. Looking inward can be cathartic, it can be eye opening, and it can even be shocking. But no matter what, it has to be revealing and it has to be authentic Read More