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Are you a Branding Genius or a Branding Dunce? If you’re a regular reader to the Visible Logic blog, you should be a Branding Genius by now! Assess your Branding IQ with this simple, 10-question quiz. Read More

By keeping your version of WordPress up-to-date, along with all your plugins, you reduce your exposure to known security risks. Unfortunately, security vulnerabilities do arise... Read More

When I talk with clients and prospects about branding I can sense their confusion. Rather than tell you what branding is, let’s talk about what branding is not.

Sometimes branding feels so ephemeral. It’s hard to define, encompasses many things, yet is none of them.

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In recent years there has been a lot of interest in using design thinking as a strategy to help companies become more innovative and create user-centric products. A 2014 study by the Design Management Institute really drove this home. Read More

How do you find the right answers for your business? By asking the right questions. While attending Maine Startup and Create Week 2016 recently, I noticed a theme reoccurring in many of the sessions I attended: questions and answers. This year’s overall theme was Design & Innovation. Read More

To make sure you aren’t being marked as spam, and to comply with the current CAN-SPAM your mailing list needs to have permission to send. Learn who is and isn’t OK to send to and why it matters. Read More

I recently viewed this video created by the University of Chicago’s Business School. It highlights three Professors of Entrepreneurship as they talk about why so many startups fail.

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If you look at your company’s financials, and the bottom line is not looking as strong as you’d like, you may need to rethink your brand before increasing your prices. Read More

When one group understands a complicated set of knowledge and another audience is unfamiliar with it, visualization can help clarify the information. Infographics bridge the gap. Read More

Many software developers think that if a customer tries their software, they’ll love it and want to buy it. Even with free trials or limited-featured demo software, many buyers are reluctant to test out software directly. Read More