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Having a defined ideal client can help you build your brand and market yourself most effectively. People are more likely to buy from you if they can imagine themselves using your product or service. So seeing pictures of other customers who look similar will help them identify and connect with your Read More

One of the reasons that learning about branding is so confusing is because people use the words “brand” and “branding” to mean so many different things. Below I’ve listed 13 different definitions of either brand or branding and I think they are all valid definitions.

I sincerely believe the best Read More

Imagine creating a series of ads and running them in your local newspaper and on Facebook. Now imagine if each ad looked completely different than the others. This is what it might look like to develop a marketing campaign with poor branding. Good branding supports effective marketing. Read More

Pricing your products and services can be one of the most challenging aspects of running a business. Price too low and you may leave money on the table, or eventually put yourself out of business. Price too high and you fear that you will lose customers. Most business owners think of pricing as it Read More

When you’re a small business, you are usually competing against other small businesses, not the Fortune 500 or the mega-franchises of the world. When you look around at your competitors, it’s most important to focus on your realistic competitors, but you should also consider aspirational competitor Read More

Nobody likes getting bombarded with spam in their inbox. Some people mark emails as spam and it gets reported to their ISP or email provider. Alternately, some ISPs or email hosts generate their own rules (which can be adjusted somewhat by users) to automatically funnel certain emails to junk or sp Read More

When we work on web sites for our clients, I always ask them to provide content for a privacy policy. Many of our clients are surprised and may not have a policy written up, even if they already have a web site live for their business. To help you, I did a Q&A session with a local attorney. Read More

Here is a story of one entrepreneur’s experience highlighting the right step-by-step process to use to build your brand strategy... Read More

Infographic: Should You Outsource Your E-Newsletter? How many e-newsletters will you get out in 2018? Outsourcing may be the answer. Read More

Specialized businesses may be pitching for investment or just trying to make a B2B sale. But they have a problem in common: they often need to sell their solution to someone who does not fully understand it. Read More