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Keyword research in your niche is an important part of marketing your business website. But you don't need to be an expert to get started. Blogger Carlos explains and shares a video on the importance of using keyword research when setting up a blog or other website as a business. The thing to remem Read More

Site owners can easily take advantage of free tools like Google Analytics to learn more about the customers that visit their sites. Answering questions about why each visitor is coming to your site can help you improve satisfaction for each type of visitor and improve the overall value of each visi Read More

Dharmesh Shah, founder and CTO of inbound marketing company HubSpot, has this challenge for all entrepreneurs and small business people working to define their personal brands. Pick just one word you would like people to associate with you. No, it can't be a general word like great or awesome. What Read More

Small businesses with fewer than 50 employees are generally understood by many to be exempt from some of the requirements of the Affordable Care Act. Specifically, these businesses are supposedly free from a requirement to provide medical benefits for their employees or face a federal penalty. But Read More

Nowadays, there's so much talk about creating a startup that's scalable, some entrepreneurs might be under the mistaken impression that the only business models worth sticking with are those that grow themselves. But programmer, writer and investor Paul Graham insists there are really very few exam Read More

Starting this month, Google will hold special marketing webinars Tuesdays through Thursdays beginning at 10 a.m. Pacific/1 p.m. Eastern. You'll hear topics like driving direct response with video, Google shopping 101, driving deeper engagement with your app users and more. These Webinars are free a Read More

President and CEO of Rank Smart Search Marketing Ben Pfeiffer ponders the question whether it will ever be possible to recover from search downgrades that happened as a result of the Google Penguin algorithm update. The update was apparently meant, in part, to penalize Websites engaging in what Go Read More

If you want to build the next Google, Pinterest, Häagen-Dazs or Intuit, it may help to look at some of the things hey did to become the successes they are today. That's what blogger Mohul Ghosh does in this great, easy to read post about the central ideas that launched some of the greatest success Read More

You may not think of the Dark Lord of the Sith as a master marketer. I didn't either until I read this post. Although a bit tongue in cheek at times, the article and the marketing tips delivered are quite insightful. It's definitely worth hearing what Darth Vader has to say, so fire up your light s Read More

Content marketing has become extremely important for any business. But those who think of it as a quick fix bringing quick results will find themselves disappointed. Content marketing requires a more long-term approach when thinking about how to define your brand and position your business for an o Read More