Dharmesh Shah, founder and CTO of inbound marketing company HubSpot, has this challenge for all entrepreneurs and small business people working to define their personal brands. Pick just one word you would like people to associate with you. No, it can't be a general word like great or awesome. What you want is something more descriptive...and more memorable. How about a word like unflinching, indomitable, irreverent, or scrupulous to mention a few of the ones Shah came up with? What word would you want associated with your personal brand? Leave your suggestions below!

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Written by lyceum
411 days ago

My word is EGO (I am in Latin). I started my first blog on May 7, 2002, and it was named EGO. I have since then added sites with the word ego in it, e.g., EGO Sole Trader and EGO NetCast. You have to start with your self if you want to build a personal brand.



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