Content marketing has become extremely important for any business. But those who think of it as a quick fix bringing quick results will find themselves disappointed. Content marketing requires a more long-term approach when thinking about how to define your brand and position your business for an online audience. Blogger Beth Hayden asks us to play the long game with our content marketing approach. Here's how to get started.





Comments


Written by HeatherStone
4075 days ago

Hi Beth,

It's so nice to hear someone talk about content creation not as a short-term solution but as a long-tern investment...even if that person happens to be an integral part of the content community. I can see how the long game vision needed to grow a business can be related to a long game content marketing strategy. It was so nice to see this post shared with the BizSugar community too.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!