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A new "benefit corporation" status for socially conscious small businesses allows companies to make their commitments to things like fair-trade or eco-friendly products legally binding by writing this commitment into their company charters. Learn more about this new small business designation and t Read More

Online marketers might want to reconsider their social media strategy in view of data suggesting StumbleUpon has surpassed Facebook for overall social traffic. Take a look at the article and judge the data for yourself. Then consider dusting off that StumbleUpon account and getting down to business Read More

How is managing social media for your small business like planting the seeds, watering and weeding your garden? There are actually quite a few similarities all wrapped up in this post from the BizSugar.com blog. Let's hope you'll have a green thumb while managing your social media brand. Read More

What's the difference between advertising and blogs? Basically, it's the difference between sending a message and building a fan base. Here's a very simple breakdown. Who are you talking to? With traditional advertising (newspapers, radio, television) you will spend a huge amount so that perhaps 90 percent of the audience can ignore you. With blogs, you spend substantially less to talk to those m Read More

You may have started your small business on a couple of laptops but as the number of computers and auxiliary equipment like printers etc. increase you may want to consider linking them together in a network to improve productivity. This article from ComputerWeekly.com tells you how in a straight forward explanation you don't need to be a network manager to understand. Here are the basics to hook Read More

In these trying economic times, there may be many reasons you might want to outsource your marketing department with a blog or blogs for your corporate brand or small to medium sized business. One of the most important is that, in the realm of marketing, blogs can be an example of the old standby "less is more." A part-time outsourced blog can tell your story, reinforce your brand, raise awarenes Read More