BizSugar.com › Online Marketing › How To Measure Customer Experience on Your Website

Site owners can easily take advantage of free tools like Google Analytics to learn more about the customers that visit their sites. Answering questions about why each visitor is coming to your site can help you improve satisfaction for each type of visitor and improve the overall value of each visit to your site. Analytics expert Gary Angel looks at advanced techniques for measuring customer or visitor experience and thus for improving the value of the traffic your website receives.