Globalcopywrite commented on the following stories on BizSugar
Who owns your social media activity?
"Hi Duncan, I have to admit my first reaction to the Computerworld article was, What on earth does IT know about social media? Then I got thinking about it and it seems like a lot of businesses are confused, too. I can't tell you the number of inexperienced, unqualified people run social media accounts. The conferences are full of kids that love Facebook but have no idea about brand, marketing or anything else for that matter. It's frightening. "The Secret Weapon of Content Marketers
"Hi Duncan, Hey, jab away! I did describe it is a 'classic marketing example' after all. Of course people are interested in features but only they understand how your product or service is going to be of benefit. I do find when I'm speaking about features, it's all about me (or my client). When I'm discussing benefits, it's all about you. That's exactly where you want to be in your content. "9 Tips for Spotting a SPAM Comment on Your Blog
"You're right, Duncan. I see those comments too. What puzzles me about them is sites that allow that kind of junk to get through can't be ranking that high in Google. What's the point of putting your links on them? Still, I delete 3 or 4 of those a month. I have a comment moderation feature on my blog so my readers won't have to deal with SPAM and I don't tacitly endorse their behaviour. "Avoiding a Social Media Wipe-out
"Hi Duncan, It is interesting. I've always been outspoken but I've found the open forum of social media is not the place to have those conversations. Topics concerning politics, religion, and sex will always be popular but they have nothing to do with my business. (My social networking is an extension of my business.) Unlike the people in my face-to-face social circle, the people in my Twitter, Facebook and LinkedIn networks aren't always rational. A couple years ago I saw several tweets bagging the Americans for not wanting free health care. I replied to one saying it's not that they don't want health care, they're concerned about a lot of extra taxes. That was a big mistake. For the next six hours I was called names, deluged with stories about how the NHS had saved the lives of family members and was generally beaten up one side and down the other. I felt the full weight of Twitter disapproval all on a topic that had nothing to do with content marketing, copywriting, social media or client work. The worst part, however, was some of the people who tried to defend me made me feel ill with right-wing elitism and lack of empathy for the less fortunate people of the world. From that day forward, I've been very careful about the comments I make and the discussions I enter into it. And, yes, I've seen plenty of disturbing comments over the death of Osama bin Laden (and the Royal Wedding for that matter) that wouldn't cause me to dislike or remove them from my network. It's a shades of grey situation though. What I find reasonable someone else won't. I don't want to risk that someone being a potential client. I guess I'm taking the old 'the best defense is a good offense' approach to social media. Thanks so much for weighing in. "Social Media and Privacy: Are you putting yourself in a fish bowl?
"You're right, Duncan. Even though I've always thought I've been careful, the more I dig into this topic the more I find out how much we're all giving away and much of it inadvertently. While I'm not worried about content I'm intentionally publishing - like blogs - it's the odd rant on Twitter or a nonsense Facebook wall post that could really come back to bite. Recruiters are turning to social media more and more to vet candidates. It's a HUGE topic. Thanks for your keen observation. I appreciate it. "Global Copywriting BRIEF: The Wordle Is...
"Hi Duncan, That's right. The more prominent the words appear in your Wordle graphic, the more often they're used in your text. It's a great way to make sure you're hitting your keywords if you're writing for SEO - or the right keywords. It's great for any writer though as it reveals when you've used a word too often. I recently wrote a short blog post - under 300 words - and 'scour' came up 3 times. I had no idea I had used it more than once. Believe me, that's not a word you need use often. "Subscribe
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Sian is the Managing Editor of TweakYourBiz.com, an Associate with The Ahain Group and a Moderator on BizSugar. With over 20 years' worth of experience in business and …
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Was my writing stolen?
"I'll weigh in with the comment I left on the post: I share your pain, I really do. I’ve been scraped and ripped off too many times to count. I’ve even had whole blog posts sold by other copywriters to unsuspecting clients which is plain illegal any way you look at it. Any reputable author should credit inspiration, not only as a common courtesy but also as best practice. However, I disagree with your comments about Social Media Today. I, too, have some of my blog posts published on the site. Like you, the posts garner far more traffic and social media activity than I ever get on my own blog. But here’s the thing; you imported your feed to Social Media Today and, by doing so, gave them explicit permission to republish anything they want from your blog. They’re an aggregator site and make no bones about it. They always give writer credit and always provide a link back to the original post. You can’t play the game then complain you were mistreated. You weren’t. People will discover your blog and more of your posts if the content is compelling enough. Frankly, getting published on Social Media Today isn’t easy and their editorial process is tough. You should be grateful for the opportunity they’ve provided. If you’re not, remove your feed and you won’t have to deal with them anymore. "