Globalcopywrite commented on the following stories on BizSugar
You're absolutely right, Harry. Even though consistent monitoring is widely touted as "best practice" on social media, many organisations fail to do it or fail to do it well. If anything, it ensures you have an active fan base to defend you when the trolls come out. It's smart business all the way around. "
Hi Harry, I don't think the title is misleading, at all. My whole point is you need a content strategy - social media and SEO are part of that strategy. I've seen far too many businesses plan how to get fans and followers, schedule tweets and Facebook postings, and troll the internet to find things to post to Pinterest. None of it does any good if you haven't established your authority and built trust with your content. So, yes, a content strategy is where businesses should be focusing their strategic efforts. Thanks so much for stopping by and leaving a thoughtful comment."
I agree, John. I'm doing a Content Marketing 101 workshop at Content Marketing World in Sydney and my focus is going to be on making sure everyone in the room walks out with a strong definition. My next post, which should be published today, discusses the 3 essential components of content marketing. So many people working in the digital marketing space are getting it wrong (IMO). To implement a successful content marketing strategy, you have to be patient and persistent. So many people writing about it make it sound like it's a 'money for jam' proposition. Stay tuned!"
You're absolutely right, Heather. Too often I see marketing material - content marketing at that - that's focused on the business and not on the consumer. Journalists know how to pull people into their sphere by telling good stories. It's a talent companies should apply to their marketing. "
I agree, in some ways it's never been harder to be a journalist. The rise of content marketing, however, is giving journalists the opportunity to keep working (and make decent money for their efforts). I know some journalists struggle with the switch from media to brand. But, if the brand is making an honest attempt to 'think like a publisher', journalists are in a good position to have the best of both worlds. "
That's so true, Heather. Many of my clients would love it if I spent more time on their projects. If they're not prepared to pay me for that time, however, it's not good business for me. I found I was often estimating the hours I worked and would always err on the side of the client. When I started accurately tracking my hours two things happened: 1) I was able to produce invoices that represented the actual hours I put into a project 2) I could see patterns of inefficiencies in my work week and I could correct those. For example, I was spending more time on Twitter on Friday afternoon than any other part of the week. Now I avoid that distraction and get busy finishing my work week with productive (and billable) writing time. Thank you so much for your comment. "
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