It has nothing about offering cheap prices. It is about strategy. Does your pricing compliment other parts of your marketing strategy? Or is there a disconnect? It is important they are in harmony to grow your business and help customers during the buying process.

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Comments


Written by tiroberts
570 days ago

Great piece, Susan. Pricing is always something that I've struggled with. I want to make my price reasonable but at the same time enough to be measurable. One thing that I always keep in mind regardless of the price I choose is that my product is filled with insanely valuable information that over delivers. If there's one thing I've learned while being in the online industry is to always jam pack your products with value. Thanks for sharing your insights with us.

Ti



Written by m4bmarketing
570 days ago

Thanks Ti, you are not alone and I am sure your customers appreciate you adding the valuable information.

Thanks for commenting.

Susan



Written by tcamba
570 days ago

It's always hard to name your price. I've had friends who were to afraid to price themselves a little higher and ended up pricing themselves too cheaply. You know what happened? BURNOUT! He became dissatisfied and ended up quitting the job because he was too afraid too raise his rates because he might lose the client. You always get what you pay for, don't price yourselves too low, price yourself right, how much do you think yourself would you pay for a service that you offer? Thanks for this awesome post in Bizsugar!



Written by m4bmarketing
570 days ago

Glad you liked the article. I also have seen businesses price too cheaply and experience burnout. What I often suggest is take the subjectivity out of the decision and do some research. Most then see they can easily raise their prices. Thanks for your comments.

Susan



Written by globalcopywrite
570 days ago

Great post, Susan. I wish I could give this to every accountant armed with a spreadsheet who thinks if they can just get the numbers lined up on the sheet properly, customers will buy.



Written by m4bmarketing
570 days ago

Thanks Sarah. If only it was that simple. What some may forget is the human element always has a big part in the decisions.

Susan



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