7 Things Every Retailer Should Know About Social Media

7 Things Every Retailer Should Know About Social Media Avatar Posted by globalcopywrite under Social Media
From http://www.signiq.com 546 days ago
Made Hot by: SimplySmallBiz on April 30, 2013 5:37 am
If you're using social media to advertise or promote your products, you're still bound by the same consumer laws as any store. Surprisingly, you're also responsible for claims made by fans and followers.

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Comments


Written by AngelBiz
546 days ago

Excellent advice. I would also add that retailer (or any business for that matter) need to stay engaged and communicate frequently with the customers on social media. Nothing is worse than having a presence on social media and not respond to customer complaints or interact in any other fashion with customers. After all, most of your customers are constantly using social media to interact with your business and fellow customers. It only behooves you to do the same.



Written by bigmoneyweb
545 days ago

Well said!, engaging from social media is a must for any retailers out there because it will gives them more respect and more trust!.



Written by globalcopywrite
546 days ago

You're absolutely right, Harry. Even though consistent monitoring is widely touted as "best practice" on social media, many organisations fail to do it or fail to do it well. If anything, it ensures you have an active fan base to defend you when the trolls come out. It's smart business all the way around.



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