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Given the increasing importance of social marketing and social network traffic, it was probably inevitable that the Google Analytics team would add social-focused reports. Read More

Shaquille O'Neal, one of NBA basketball legends, is not only a great athlete but also a great entrepreneur. Learn about entrepreneurship from Shaq. Read More

For the most part, the small business owner’s advertising strategy is correct but the means to achieve this strategy are not effective. Here is a simple trick to make each of your advertisements effective: Incorporate reasons for believing into the messaging in the advertisement. Read More

I’m often approached by people who claim to have invented the next big thing, and ask me how much it’s worth, or complain that they can’t find an investor who will fund it. The honest answer is that ideas and new technologies are worth nothing, outside the context of a specific entrepreneur and a s Read More

One way to work from home is to offer your expertise as a consultant. I personally don't use that word anymore simply because it sounds too formal and it reminds me of corporate America. Some prefer the term coach or strategist, but it all boils down to the same thing. Read More

Businesses run on cash just as cars run on gas. In both instances, you’ll lose speed and break down. Read More

The BuyerZone Reviews winners are in! BuyerZone wanted to recognize and award twenty of the youngest small businesses in America that have made waves in the less than twenty years they've been in business. Read More

Learn more about email marketing laws to help ensure that your programs are compliant, ethical, and legal. Read More

Interview with Derek Halpern, web show host of Social Triggers Insider and blogger/creator of Social Triggers, on his 3-step formula to launch a web show. Read More