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Due in large part to the ongoing mobile revolution, local businesses have found that it’s easier than ever to court customers online. For hotels in particular, local SEO presents its own unique set of challenges. As a result of the 24/7 nature of the hotel industry, hoteliers can’t afford to let th Read More

The current generation of young employees, the Millennials, have different values and expectations than their predecessors. While Baby Boomers make up the majority of small business owners in America, for them, the Millennials aren’t another generation, they are more like beings from another planet Read More

This New Jersey-based arboretum used a for-business model to drastically change how they approach fundraising and program development. What do you think about applying for-profit models to the non profit sector? Read More

This week, the royal baby was all anyone was talking about.
Below, we've taken the best and worst real-time marketing stunts. We'll detail what real time marketing is while also focusing on the do's and don'ts of real time marketing using images and posts from brands on the #royalbaby.
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It’s not often that I review books…though to be honest, I’ve been so very partial to the works of Guy Kawasaki, I’ve not really thought much of other business book offers to send me free copies if I’d review same.

Sure I’ve done a few others for other blogs, but the thing is, I’m not really a ‘ Read More

Every business owner knows that it is important to have a presence on Facebook, but recommendations just got searchable with the introduction of the new Facebook Graph Search.

The announcement of this new feature is over 6 months old, but for many users and small business owners the feature is Read More

If you own a business and offer health care to your employees, you may also want to consider also offering a health care advocate. Such an expert, also known as a patient advocate, could be a good employee benefit at your workplace. Read More

How can you build your staff's confidence and get them motivated to soar? Read on to read tips from career coach experts. Read More

Social media has become an important component of online marketing. Social media is where the people are, so it only makes sense that your business or brand should have a presence there as well. There are plenty of social networks to join, and each organization is different in terms ... Read More