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I see many businesses discussing their values and their mission in both online and offline marketing. It can be smart to let people know what you are really about and what values you hold. There are many consumers that will invest in products or services from companies that they believe have the sa Read More

How NOT to market on LinkedIn...or anywhere for that matter.

Learn how you can avoid annoying people and spending resources marketing to people that will never buy from you. Read More

The infamous social media overshare is one of the most annoying features of the new digital era.

You’re often surrounded by people who publicly flaunt their opinions and observations through digital means. Not long ago, the only place to share this kind of information was in person or by email. Read More

Behind most great startup success stories is a long list of mistakes! Unfortunately, for every success story you see, there is an even longer list of failure stories with mistakes that you don’t see. But rather than dwell on the failures, I’ve tried to extract from them a list of practical action i Read More

Entrepreneurs have to be competitive, innovative and dynamic to stand out from the crowd. Hence, they have to optimize and utilize all available resources and opportunities to achieve their entrepreneurial goals. The power of technology is one of most important things entrepreneurs should control t Read More

From large-scale data storage and order processing to ERP solutions and online accounting, the selection of cloud-based services and platforms is vast. Read More

In Episode 36 of the Content Marketing Podcast, we're talking about two big blocks that all content marketers deal with: fatigue and discouragement. Read More

People tend to think that business is confined to  -- oh, I don't know -- a place, a corporation, an idea, an industry, a niché, a building, even.  It's believe that business -- or, a business-- has set parameters as to where and how it can operate and the parties involved.  People think the idea o Read More

The people at Apple have long been considered master marketers, but the new iPhone 5C can actually help give your content marketing strategy a boost! Read More