BizSugar.com › Management › Do Your Business Values Show Beyond Your Marketing?

I see many businesses discussing their values and their mission in both online and offline marketing. It can be smart to let people know what you are really about and what values you hold. There are many consumers that will invest in products or services from companies that they believe have the same values they do. And, some companies see “values” as an opportunity to pick up new costumers.

...but for customers to really believe that your business has these values you have to go beyond words, signs and marketing strategy.