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This post looks at ways of segmenting your customer data for marketing in ways you may not have thought of. Read More

Is your restaurant keeping up with the competition when it comes to using social media and mobile marketing technology to increase customer interaction, attract Read More

One of my favorite periodicals is published by a grocery store: it’s Fearless Flyer, a monthly publication from Trader Joe’s. In each issue, Fearless Flyer employs six copywriting practices you can use to improve your sales. Read More

When I was a kid I got a Tressy doll as a gift. The “magic” of Tressy was her hair. She came with normal (for the 1960s) pageboy-style hair, but when you pushed a button on her stomach, part of her hair instantly grew, giving her luxurious-looking long locks.
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I attended one of Dan Morris’ Blogging Concentrated events this weekend. Having the chance to connect with bloggers in my area was too good to resist and I had a great time. Check out the 2013 schedule for an event coming near you. If you don’t see one on the schedule in your area and you’d like Read More

Does your business have a corporate social responsibility (CSR) program in place? Small businesses and startups may not consider themselves in need of a CSR program, once thought to be the domain of large corporations. However, the number of companies with CSR programs – no matter the size – has g Read More

When it comes to your business, few things are more important than keeping your accounts updated and accurate. The challenge of maintaining a single ledger grows as more people become involved, and desktop software can compound this problem if syncing between computers can lead to inaccuracies and Read More

More and more businesses are trying to use social media to promote themselves, but the fact is there are dozens of things these businesses are doing wrong. Here are 5 mistakes that can be easily fixed. Read More

Grasshopper provides toll-free and vanity numbers that show up on caller IDs. This Grasshopper review will go through its various features, including voicemail and Cloud phone options.

Many of today’s small businesses are run from cell phones, while traveling from one meeting to the next. These Read More