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Trying to sell to the wrong audience is like trying to sell refrigerators to Eskimos. It would only leave you with losses and waste of resources.

Get the basics of marketing and getting the right buyers for your products. Read More

If you're considering taking on a business partner, be aware of what could go wrong, and build a plan for it. Here's what could go wrong in building startup partnerships. Read More

Sometimes it's hard to come up with new, fun ideas for your blog. Here are 72 of them that can help spark your creativity. Read More

Content marketing is all the buzz right now. Here is a few mistakes to avoid when it comes to content marketing. Read More

Since its creation in 2005, Cyber Monday has grown to become the single biggest online shopping event of the year. Online shopping this holiday season is expected to grow by as much as 15% topping over $2 Billion. Targeted advertising on native social platforms like Facebook and increased mobile us Read More

This easy-to-use template will help you evaluate software vendors and build your CRM requirements. Read More

To take an honest look at your sales performance, it's important to understand some of the ways a deal might fall through. Stop losing deals by following these 5 tips. Read More

We have all seen this before: a company starts with the objective of helping non-profit organizations and ends with the objective of squeezing them for money. It’s rather sad when a non-profit’s software partner of many years turns out to be a wolf in sheep’s clothing. Read More

How are you showing thanks in your business this Holiday season? This post gives you tips on how to give thanks to your clients, employees and yourself! Read More