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Mindjet shows a really great example to follow for a marketing and customer experience that makes it easy to acquire new customers Read More

A first hand account of how the CEO of Apptivo found a way to communicate and negotiate with his team to productiveness. Read More

Sales people need to be opportunity solvers. Sales people need to help their customers see what they can't see. Sales people need to change the conversation--to move beyond just talking about problems, but to helping their customers discover new opportunities. Read More

Search marketer and blogger Steve Miller reports his impressions of the SEMRush tool. If you want to keep an eye on competitors to develop counter-strategies, SEMRush a tool of worthy of consideration, he concludes. Read More

Even in bad times, small businesses can improve profits. Find how to makeover your profit picture using information you have on hand. Read More

Are you considering moving your business to a new location, or just want to see how your state stacks up in comparison to others? The University of Nebraska-Lincoln’s Bureau of Business Research and Department of Economics recently released its State Entrepreneurship Index (SEI). This nationwide an Read More

A popular approach for aspiring entrepreneurs these days seems to be to corner anyone who will listen, with a pitch on their current “million dollar idea.” The initial monologue usually ends with the question “How much money do you think this is worth?” In my humble opinion, ideas are a commodity, Read More

Danny Iney of Firepole Marketing has seen "bad news" email subject lines garner huge response, and he's seen them flop.

Find out what makes the difference. Then find out if the technique is right for you. Read More

Advertising has changed drastically over the years, in a world where keeping-or rather, earning- a customer's attention has become a much more difficult task with all the noise and channels that need to be filtered through first. Today, agencies and brands have adapted to become much more creative Read More