Danny Iney of Firepole Marketing has seen "bad news" email subject lines garner huge response, and he's seen them flop.
Find out what makes the difference. Then find out if the technique is right for you.
Can “Bad News” Lift Response Rates?
Posted by
gagnon.ae under Online Marketing
From http://www.aweber.com 4639 days ago
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Comments
4639 days ago
Based on the fraudulent emails where you're asked to send a family member who's supposedly in trouble a large sum of money (while the email is actually from a criminal trying to steal your moolah), I'd automatically submit any bad news emails as spam - unopened.
Duncan