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Sears and Kmart have recently begun utilizing Paper.li to produce Daily Socials of customer-relevant content. Paper.li allows users to create online sources of curated content from the web. Both retailers pull in content from many different sources to create an interactive experience for visitors. Read More

You are the voice behind your product or service. Hiring someone to take care of your social networking needs isn't the right approach if you want to be authentic. Read More

Blogging is a little like growing up. The blogger starts as an individual, many then adapt to conform to blogging "standards" and then go back to blogging individuality. Birth, teenager, adulthood. Read More

Facebook has just launched “Send Button”, its new social plugin that can be used by users to easily share content to their selected friends privately. They can simply share a URL to the inbox of their facebook’s friends, to a particular facebook group’s wall they are currently a member of and to an Read More

Another satirical look at Social Media and how it's changing our lives, plus a few tips on making the best of your Blog and using Social Media successfully. Read More

Lists were introduced by Twitter a couple of years ago as a way for you to group and organize similar Twitter users together. Each user is allowed to create a list, and add other Twitter users to it as a way of grouping them into common categories. For example, you often see lists surrounding locat Read More

Are you drowning in the firehose of information coming to you via Twitter, Facebook and other social media? If you’re an organized person, like I am, the onslaught of constant input from social media can feel overwhelming. I couldn’t get my social media life organized till I found Hootsuite. I m Read More

For those of you who haven’t heard, Facebook just launched its “Send” button, a feature that is expected to improve the functionality of Groups and eliminate the need for an “e-mail” button. Now users can choose to send a link publicly or privately via a Facebook feature. Read More

There are only so many attributes to discuss when trying to market long-established products like Mentos and Skittles. Even when the scientific properties of a product are exhausted, the only thing to do is produce illogical vignettes of easily digestible content. Read More