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There are so many ways to go about social media and a lot of focus goes towards gaining new friends, followers, and connections. However, more attention should be paid to those who are currently involved in your brand and those who are already true advocates. Just like a current loyal customer is w Read More
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There are several blog bookmarking sites in the blogosphere but Blokube easily stands out as one of my favorites. Why? Simply because of its owner Devesh. Devesh is a young(17 year-old) but extremely talented blogger from India. He is also the founder of technshare, a multi author blog which aims a Read More
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The power of a Like is so big that it was replicated in many other sites. It went even beyond social media platforms and now you can see Like buttons in almost every web page (Especially since now, what you “like” appears on your Facebook stream giving brands, stories and people more exposure) Fina Read More
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Yesterday afternoon I casually checked my blog to see how my latest blog post was doing in terms of number of comments, retweets, and shares. The number of comments was normal, but then I saw that the post had been retweeted 85 times. This was definitely higher than normal. And as I’m writing this Read More
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It would seem that being part of the Twitterarti is very important to some people, Social Media connectivity is becoming important to all businesses. Some company's are hiring based on Social Media standing and your PeerIndex or Klout score can effect the salary you receive! Read More
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Last week I wrote a blog post arguing why I felt Facebook was no place for b2b marketers. I seeded it in a number of Linkedin groups and it has developed some interesting debate. (Look up the B2B Social Media and B2B Online groups if you are interested). Read More
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So what is the story with Social media?? What's important and best for business and marketing?? LinkedIn?? Twitter? Facebook? StumbleUpon?? What's it really all about for business?? It's easy if you know what's what, but where do you start if you don't know?? Read More
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Meet my weekly Facebook fan. Every Friday I feature a new fan based on participation on my page. Come and play - next week it could be you! Read More
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eing in an industry that’s reeling off of several years of extremely poor public relations, Ford is rebuilding its image in a big way with social media. Along with its Doug the Hand Puppet campaign, Ford has recently launched The Ford Story, a website that depicts the inner workings of Ford. Read More
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Don’t let the audience size fool you. Even though Twitter only has 175 million registered users compared to Facebook’s 600 million plus registered users there’s still plenty of opportunity here to create a loyal following for your business. Too many times we see individuals and companies jump onto Read More
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