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Testing your business blog is a key component of driving it's success as a sales and marketing tool. It is important to set measures of blog success and test against those measures. Try new things to make sure the blog is optimised for your business and measure their impact. Read More

A lot's happening right now, forget Woodstock and the summer of love, this is the summer of Social Media! More about my recent guest Blogging, how much fun is Empire Avenue? (my stock price is flying!) Oh, and we had a Royal Wedding too! April was quite a month! Read More

FourSquare is the hottest thing going in the location-based sector. Need more proof? Well, it can be seen in the massive success of the recent FourSquare Day. The annual observance, which started in 2010, generated 3 million check-ins with its 2011 campaign, up from 270,000 in the first year. It is Read More

There is a common question that follows on the heals of world changing events – ‘where were you when you heard the news?’ I remember exactly where I was when O.J. Simpson’s verdict was read, I remember seeing the first images of the tsunamis in Indonesia, I remember when the first missiles were fir Read More

Tired of spending endless hours on social media? Have a blog? How would you like to write one blog post, put it on your blog as you normally do, and have excerpts automatically post in several places your readers will see them? Read More

Looking to crush it on LinkedIn? Follow these 10 tips to own your profile and connect with more professionals on LinkedIn. Read More

Many bloggers adore WordPress if for nothing but their thousands—literally thousands—of nifty plugins. As with any selection of accessories for blogs, cars, or wardrobes, however, much of these plugins end up being nothing more than clutter. We must remember that a cluttered blog is a lonely blog. Read More

Are you using automated tweets on a regular basis? If so then your missing the whole point of social media. Read this to find out why. Read More

Yesterday, I took my son to the zoo. Of course that accounts for the missed day in posting. It was an entire day event. We had tons of fun. Anyone will tell you that a 2 year old just loves animals. Even today, he’s still talking about his day. Of course, I also kept all of you in mind while Read More