What are the main influencers on the retail path to purchase for women’s apparel? Acxiom sought to answer this question in a research project conducted in collaboration with with GfK Research – New York. We found five main groups of shopper attitudes that strongly influenced the... Read More
Do you ever find yourself playing the sales blame game when sales figures don’t quite hit target? Playing the sales blame game is a dangerous business. As a marketer, the buck stops with you. It is your job to drive change. How have you re-invented your business to stay relevant and keep the cash r Read More
Companies want sales reps that can function as trusted advisors who can provide fresh insights and new ideas for solving business problems. There is a decreasing need for sales reps that function strictly as product facilitators. Read More
Many of you know that I was actually trained as a Theoretical Physicist, but somehow found myself going to the Dark Side—Sales. But, I keep going back to my roots in physics, it sometimes helps me understand phenomena we encounter in Sales. Read More
When starting a small business, you might not think it’s important to manage the few leads you have, at first. This is a common misconception. The thinking is: “I’ll deal with it later.” But you’re hurting your fledgling business when you look at it that way. The sooner you get on top of your leads Read More
A couple of weeks ago, Formstack launched it’s 2014 Form Conversions Report, a compilation of data from over 400,000 online form users. This report includes a slew of information about what makes your users complete your forms. From optimal form length to the best ‘submit’ button copy... Read More
Turning your warm leads into actual buying customers can be quite tricky. Learn EXACTLY how to do just that with the tips shared in this post. Read More
Some time ago I answered the phone. In the speaker I heard the voice of a woman who represented one of the largest Polish companies which deal with creating databases of debtors. She was a sales-person. Read More
HubSpot's 2014 State of Inbound Sales Report finds that most sales execs don't feel that they are using CRM technology effectively. Read this article for tips on mastering your CRM to give you a leg up on the competition. Read More
Are you thinking this is your year to leverage CRM? With CRM in place, you can develop a sales and marketing framework that will better target marketing to prospects, leads and customers. Read More

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …

Michelle Mangen @mmangen Beats Commuting Blues

Imagine living in Wisconsin, not known for its mild winters, and having a job that forces you to commute 100 miles one … More
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