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Many have been asking me to write about understanding media planning and buying. To be honest, this was something I never planned on writing about because it is the aspect of advertising I least liked. It is a very technical job and being primarily a creative person, looking at excel sheets avalanc Read More

The internet is open to all and publicly available. All can contribute and all can read. You can never be sure on the Internet that what you are reading is a fact or correct. The only real way is trial and error... Read More

Search engine optimization (SEO) is a popular tool used to drive business to a web page. In this article we look at 4 Steps to make your SEO better. Read More

There was a time when it was assumed we had our market's attention, but NOW, most of us are screaming our message in a crowded room of "other options" our market could consider. Read how to get (and keep) their attention and what they (really) want from you. Read More

No one wants to have any more meetings than is necessary. But scheduling regular, predictable, meaningful meetings—and keeping them—helps you to produce greater results through your sales team. Read More

Have you ever thought about location based selling? Why not use a GPS based system to show your clients and prospects how to reach you? Read More

There was an interesting comment by Mohamed Saad at the Future Selling Institute LinkedIn Group. Mohamed raised an outstanding point about Sales processes being defined in a closed room, away from the sales people... His comment really resonated with me. Too often, I see organizations making real m Read More

When it comes to Facebook, Twitter and other social media, many people adopt the “just try it” mindset: create an account, start posting, build a following, …and then wonder where to go from there. That’s fine if your goal is just to be social. But if you’re intending to market your business thro Read More

How well do you know what your audience is looking for? Do you know your audience as well as Bon Jovi knows theirs? Read More