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I never started networking to meeting and event planners thinking there were benefits. I just wanted to give back with my inspirational Derricknyms. Once I learned more about gift bags 3 things came to mind and they were networking opportunities, building relationship and tax exemptions. Read More

The other day I went home and there was a door hanger on my door. Typically, we give door hangers a quick look and toss them. Why? Because most companies, typically small companies, don’t do a good job designing door hangers. Whether it’s because the offer isn’t enticing enough or the door hanger i Read More

As small business owners we want our web real estate to look great yet we might not have the resources in time and money available to afford to look our best online. There are several FREE products and websites that can help make us look pretty darn good without emptying our piggy banks. Read More

Jam-packed with Wow. Love this article!

"Compelling, emotion-rich adjectives can give bland copy a major boost in effectiveness. (Just like the start of that sentence!) "

Of course, you knew that. But why? How? And how important is it to your business? Read More

Businesses need a mobile friendly website. No question about it. And if your website isn't viewable on mobile devices, you're in be careful country. Read More

It doesn’t matter whether or not you are the one who will be doing the art side of your ad, even before you begin, you need to have the briefing clear on your head and that is more important if you will not be executing the ad. Unless you know what you want, you will never be able to make sound dec Read More

Can’t help wondering what so many people on social media are doing just parroting others? Or coping and pasting. And what’s worse that seems to account for part of what’s called creativity today. Read More

A step by step guide on how to advertise your company on facebook. Short, sweet, and to the point. A simple guide that's part of a series of how-to's in social media. Read More

I am against wholly third party managed Twitter, Facebook and other accounts. Because they simply don’t work as well.

I know. Some of my colleagues in the space are having a heart attack right now. But I don’t care as much about my company’s bottom line as I do the client’s, and the maximum bene Read More