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The creation of an eBook can generate income as well as help a business build an industry reputation with additional exposure to their products, services or expertise --

Many small businesses are finding that the creation of an eBook can be a great way to position themselves as experts in an ind Read More

Google gives a rankings boost to companies with keywords in their title. Is it time to rename your business? Read More

We don’t plan to get sick, just like we don’t plan to have car problems. However, just like we go for check-ups to make sure there is nothing wrong with our health, car owners must properly maintain their vehicles to ensure they’re running safely and efficiently. Read More

In this post, Dan Kraus points out that social media changes the rules of brand marketing - "There is less opportunity to suck because you will get called on it." Read on for the entire post. Read More

Marketing consultant Bruce Temkin defines a “Customer-Centric Organization” as “An organization that continuously aligns its resources with customer needs.” But how do you get that alignment to happen?
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#1. Have a chat. You start conversations all the time, Steelman says, so why clam up when the person is a potential customer? Simply talk about your products and services as you would to a good friend. Read More

Meetings with major players are imposing enough, don't let the proper gift be a hang up. A simple gift can go a long way. Read More

Google represents the epitome of Internet advertising in its top evolutionary form, although it remains camouflaged in the search engine garb. Read More

Advertising on billboards has been a popular and highly successful method of promoting business for a long time now, primarily because it is very cost efficient and will be out there for all eyes to see for a long time. Read More