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Viral marketing is a phenomenon. It works and works well. Why? Because it puts the power in the hands of the people. It doesn't rely on advertising executives, million dollar campaigns or celebrity endorsements. It is real, down-to-earth, grassroots marketing that, when it comes down to it, might be Read More

I see thousands of ebook covers every week and have noticed some interesting trends. I thought I’d share this one with you because I’m not quite sure how I feel about it and wanted to see what others think. Read More

Permission marketing is a term popularized by Seth Godin used in marketing in general and e-marketing specifically. It is marketing wherein the potential consumer has to explicitly provide permission to a marketer to add him to their company’s mailing list before they can send him their company’s i Read More

Here it is. The final installment of the “How To Build a Business Around a Blog” notes from the Third Tribe course which revolves around the premise of blogging marketing and how to go from zero to having a blog/site that’s putting money in your bank account and learning how to do so directly from Read More

Effective external PR starts with effective internal PR. Take this when you first learn how to start a small business.
For those who are unfamiliar, with the word internal PR, which means communicating with team members and highlighting accomplishments. In a way, it’s like PR for those in the offi Read More

Knowing which keywords and phrases people use when searching online to visit your website is essential. The same goes for understanding the key attributes that are associated closely with your brand. These words and phrases helps you work out your key point of difference and your brand positioning. Read More

Every small business should not disregard the power of a Facebook page. Here are 20 benefits of having a Facebook Page for your business. Read More

If you've been writing for any length of time, you know how hard it is to create remarkable pieces of content that resonate with your audience and gets spread all around the web. It doesn't happen every time. Not to me at least. Maybe you're different... Read More

When it comes to running our own business, we face many challenges. Unfortunately, many new business owners don’t completely understand the world of marketing. Read More