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Effective external PR starts with effective internal PR. Take this when you first learn how to start a small business.
For those who are unfamiliar, with the word internal PR, which means communicating with team members and highlighting accomplishments. In a way, it’s like PR for those in the office. If you are working hard to set up seminars and writing Press Releases for one of the companies you represent, you are displaying external PR. Therefore, it makes sense that external PR would be the focus.