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Have you ever had to deal with a person who blows things so out of proportion publicly that you feel like turning off your computer and taking a vacation? If so, read further. I have an interesting case study for you. Read More

Would you have ever thought that an insurance company would use social media to reach their business objectives? I did. The reason? It works! All a company needs to do is humanize their brand enough to connect with their target demographic. Sounds simple right? It is. Financial institutions Read More

The PR Verdict: “C” for DSK and his team. Given the unrelated allegations that have surfaced after Diallo’s allegations, demanding punitive damages from a hotel housekeepers seems well...cheeky.
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If you want to improve the reputation of your brand and gain more customers, you have to go to where the customers are. This concept may seem simple, but it’s something that many top companies are missing out on when it comes to engaging and creating relationships with new customers who will soon b Read More

Things that are worthwhile don’t just happen. In a busy, distracted, day-to-day life, this is especially true. If we aren’t specifically purposeful, we usually end up doing nothing very easily over the weeks and years. Our bucket list remains uncompleted. The same is true for creativity. Creativity Read More

There are two major fears that commonly get in the way of most entrepreneurs: the first fear is the fear of failure. When individuals struggle with this fear, they do everything they can to avoid getting started. The second fear is the fear of success. Read More

Selling online is a great, popular way to make extra cash or even start a new business. Here is how to grow your e-commerce business online. Read More

Most people I know who are interested in or work in social media have a list of social media blogs they read on a regular basis. While I highly recommend this you should be reading other blogs too. This will help your social media success! Read More

In my last post, we discussed why page load times are so important. In this post we discuss how to improve them and make them faster. To make the process simple, let’s break it into three steps: Audit, Address, and Repeat Read More