BizSugar.com › Social Media › Social Media Scores a Touchdown!

Would you have ever thought that an insurance company would use social media to reach their business objectives? I did. The reason? It works! All a company needs to do is humanize their brand enough to connect with their target demographic. Sounds simple right? It is. Financial institutions have to stop worrying about the buzz word of “social media” and begin to realize that social media isn’t about the social networks themselves—it’s about the power they have given us to access virtually anything and anyone in the world.