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Learn how the Google Penguin update may negative effect your small business website's SEO efforts and how to overcome the changes. Read More

If you handle a complaint properly, your small business customer can easily become a brand evangelist for your business. Follow these steps to turn an angry customer into a fan for life. Read More

The benefit of internet marketing cannot be overstated. Regardless of which industry you are in, you must have some form of digital strategy to succeed. ... Read More

According to a recent infographic and article by online store platform Shopify.com… Pinterest is now the 3rd most popular social network site in the world, and ecommerce stores can leverage its popularity to significantly increase traffic and sales. Read More

Marketing expert Matt Mansfield offers some advice on using the online channel to grow stronger customer relationships. Fulfillment, support and regular contact are easier to manage online, so put these practices to use for your business. Read More

Back in late 2009 I ran a poll which revealed that only 38% of affiliates, generally, pay good attention to affiliate program agreements before submitting their application (24% always, 14% often)... See an updated version of this (with examples of June 12) in this post... Read More

It’s very easy for DIY SEO site owners to get blinded by the search volume of various keywords while they are conducting keyword research, but keyword relevancy is far more important than search volume. It’s important to remember that it’s more valuable to target the best keywords for your content Read More

Your website is the hub of all of your online activity. Obviously you want to have a site that is easy to use to provide visitors with a good experience. If they have a good experience on your site they will be more likely to buy, fill out a form, convert in some other way, or bookmark it to return Read More

What Your Local Supermarket Knows About Upselling That You Don't Did you ever notice all those small trinkets that are showcased next to the cash register at your local supermarket? Chewing gums,... Read More