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The annoying "Go Compare" and "Compare the Market" campaigns both do the job of building brand awareness and recall, so when I go to buy insurance or they are top of mind. This is powerful. In the cluttered world we live in, making sure you are remembered and being considered is about as much as yo Read More
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To improve your open rates you need to be open to communicating with your affiliates. Getting feedback from publishers will allow you to understand what they want and engage with them more. This increased engagement should lead to more people opening your emails. You can then tailor your newsletter Read More
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We all need to measure ROI we've listed 10 metrics for busy SMEs to monitor without adding hours to their workload or taking their eye off the ball . Read More
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This article looks at how even without dedicating time to networking, your cloud CRM solution is there to help build up and benefit from a rich database of connections. Read More
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Do you know how much time you spend on your business being ‘in motion’ instead of ‘in action’?

Are you aware of the difference?

Motion keeps you busy.

Action creates momentum and the results you want. Read More
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Lucy Masterson is a renowned marketing consultant who gave up her job to ensure that many other Irish people find employment. She founded Hireland at the kitchen table with Michael Killeen of Dialogue Marketing. Read More
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You only have a few seconds to convince your visitor to stay on your landing page. These seconds are critical and your landing page needs to do everything it can to make a great first impression. Read More
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A beginners guide to approaching prospects through cold calling, email cold calls, networking and more. The ultimate introduction to making initial contact with potential clients. Read More
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If you haven't been in touch with friends they understand. Customers may not be so forgiving. Grow you business simply by making sure you are in regular contact with your customers. It is far easier than chasing new customers to increase sales. Read More
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LinkedIn is a professional social media site that lacks the “social” part of other social media sites. It is a great site, but the options are limited (Especially when it comes to promoting your posts and engaging with others). The best method to LinkedIn is to work with groups – LinkedIn groups (I Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!








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